Award-winning XMG Studio to become part of Highmark Interactive
June 6, 2017: (Toronto, Ontario) Successful entrepreneur brothers, Sunil and Sanjeev Sharma, founders of Wellpoint Health Corp., one of Canada’s largest occupational health and safety companies, have now turned their attention to starting Canada’s first digital therapeutics company: Highmark Interactive (HMI). HMI will focus on the fusion of medicine and technology for concussions and associated injuries and diseases.
As the first order of business, HMI has acquired the award-winning gaming studio – XMG Studio. Founded in late 2009, XMG has released 18 mobile games in various genres, targeting casual game players. Seven of their games have in excess of one million installs and several have won “Best App Ever” industry awards. Named as one of the top global “mobile games developers to watch” by industry media, XMG has developed a track record of innovation and excellence, including the creation of several sub-genres within the mobile gaming ecosystem.
The acquisition provides HMI with an experienced game development team led by CEO Andy Smith, who has over 10 years of experience creating top mobile games.
Dr. Sanjeev Sharma stated, “HMI is changing the way clinicians and individuals interact with the brain pre and post injury through the use of fun and engaging video and mobile games. XMG Studio and their expertise play a critical and important role in this revolutionary treatment.”
HMI anticipates the release of several mobile games with a focus on brain health and understanding, over the next two quarters.
While they are not yet providing details on exactly how the games will assist with brain health, Sunil Sharma added, “We believe this will revolutionize patient treatment options and create an entirely new field of therapy within medicine.”
Why focus on concussion impact? The numbers across North America are staggering, with over four million concussions occurring per year in sports and recreation alone. This is not inclusive of accidents, assaults or personal injury. The estimated cost (direct and indirect) associated with traumatic brain injury is over $60B annually.
The CDC (Centers for Disease Control) states the above numbers vastly underestimate the true incidence by 100 percent due to lack of knowledge and understanding of common brain injuries, something HMI hopes to change.