Highmark Interactive Hires 10-Year NHL Veteran Chuck Kobasew As First Member of Professional Athlete Sales Team, Names John Gardiner Chief Operating Officer

Company Uses Video Games in The Battle Against Concussions and Brain Injuries

 

January 31, 2018: (Toronto, Ontario) Highmark Interactive, Canada’s first digital therapeutics company, announced today that it has hired Chuck Kobasew, a former member of the Calgary Flames and Boston Bruins, amongst others, to its professional athlete sales team. Kobasew will be Highmark’s Director of Athlete Sales, with a plan to add others to that team in the coming year.

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“Chuck is an incredible addition to our team here at Highmark Interactive, and will be a great leader of our Athlete Sales division” said Dr. Sanjeev Sharma, Co-Founder and Executive Chairman of Highmark Interactive. “Throughout his career, he has seen up close and personal the devastating effects concussions can have in the sports world, and will be an advocate for our next-generation testing software.”

Highmark believes current and former professional athletes are a unique and strong addition to the corporate salesforce for their new Equilibrium application given their connections in the sports world, real-world experiences with the injury, and desire to see a change in how concussions are handled in the future.

“I am honored to be joining the team at Highmark, ” said Kobasew. “I have a long history of concussions, which weighed heavily in my decision to join the company.  I know how hard they are to detect accurately, and what a pain the traditional tests are to take.  With the Equilibrium app they have created, I see great potential for much better assessment of the injury, with tests that athletes will actually enjoy taking.   I'm excited to be apart of such a great team and working on an important issue that plagues most sports and prevents so many athletes from doing what they love.  I wish our solution would have been available during my career!”

Highmark is also announcing that current  Chief Financial Officer (CFO) John Gardiner has been appointed Chief Operating Officer (COO). As COO, Gardiner will be responsible for the companies go-to-market strategy, and execution of its long-term vision.

“It’s an honour to be named COO of such a great team here at Highmark Interactive,” said Gardiner. “We’ve made amazing progress in the last year, and I’m looking forward to helping us execute on our vision of creating a new paradigm of concussion testing leveraging our team's fantastic history in building engaging experiences.”

Highmark is on the verge of releasing its concussion testing software, Equilibrium. More details will be announced soon, but in the meantime, please contact us on our website (http://highmark.tech) or email us at contact@highmark.tech for more information.

Highmark Interactive is a Toronto based medical technology company with a focus on concussions and other traumatic brain injuries and diseases. Founded in 2017, Highmark uses engaging, mobile-focused games that test a variety of neurologic functions to facilitate a more accurate physician assessment.

For further information: John Gardiner, COO, Highmark Interactive, john@highmark.tech

Olympic and Professional Athletes Join Medtech Leader Highmark Interactive in The Battle Against Brain Injuries and Diseases

Olympians Hayley Wickenheiser & Mark McMorris support research into video games & concussion management

 

August 16, 2017: (Toronto, Ontario) Highmark Interactive, Canada’s first digital therapeutics company, is proud to announce the members of its Professional Advisory Board.  Highmark is working on video game technology that will revolutionize patient management as it relates to the concussion epidemic and other traumatic brain injuries and diseases.

The Professional Advisory Board brings together elite athletes and experts from the sporting world who have seen and experienced the effects of concussions first-hand. They include:

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Hayley Wickenheiser

Regarded as the best female hockey player of all time, Hayley played for Canada’s national team for 23 years and is a five-time Olympic medalist and seven-time World Championship medalist. She was recently awarded the Order of Canada.

Mark McMorris

Professional snowboarder with an Olympic bronze medal,  14 X Games medals, 3-time US Open champion and star of MTV’s McMorris & McMorris

Bryce Salvador

Former NHL defenceman and captain of the New Jersey Devils. After playing 14 seasons in the NHL, Bryce is now an advocate for concussion awareness, safety and innovative treatments.

Andy O'Brien

Director of Sport Science & Performance, Pittsburgh Penguins.  Andy has trained countless world-class athletes including Sidney Crosby, John Tavares and Patrick Chan.

 

“Major athletes are looking to the private sector for help in the fight against concussions” says Hayley Wickenheiser. “It's great to be a part of such a collaborative team of athletes, doctors and tech innovators who care deeply about supporting the research and treatment of traumatic brain injuries.”

More than one million people in Canada are living with a brain injury, yet this condition is still a silent epidemic. The consequences of a brain injury can be devastating. Today’s announcement signifies a commitment by tech, medical and athletic leaders across the private sector to the ongoing research and development of digital technology to help combat this chronic illness.

“Our vision at Highmark Interactive is bold and ambitious” says Dr. Sanjeev Sharma, co-founder of Highmark Interactive. “We believe entrepreneurs will have an important role in tackling the concussion epidemic through the development of new technologies that will be instrumental to managing injured patients. Our professional advisors are the perfect compliment to our diverse, world-class team. They have seen the impact of traumatic brain injuries firsthand. Their leadership and insight will be invaluable to our success.”

Video games are the fastest growing media industry in the world, with over $91 Billion in revenue in 2016. Highmark believes creating engaging experiences through games will be fundamental to increasing the reach and effectiveness of their technologies.

Highmark recently announced  it had secured over $2 million in capital in an oversubscribed seed round.

For interview opportunities or further information, please contact: Britt Aharoni (647) 716-5113 britt@highmark.tech

Highmark Interactive is a Toronto based digital media and therapeutics company with a focus on concussions and other traumatic brain injuries and diseases. Founded in 2017, Highmark uses fun, engaging games that will educate players, collect a variety of baseline neurologic functional data, and facilitate the brain's healing from injury.

Canadian Medtech Leader Highmark Interactive Raises Over $2 Million in Oversubscribed Seed Round, Hires Industry Leading Executive as CFO

Company to Use Video Games in The Battle Against Brain Injuries and Diseases

 

July 18, 2017: (Toronto, Ontario) Highmark Interactive, Canada’s first digital therapeutics company, announced today that it has secured $2 million in capital for its seed round of financing. Today’s news builds on the momentum of its recent acquisition of XMG Studio.

“We have secured over ten world-class investors that believe in our vision and ability to execute and I couldn’t be more proud to have them involved” said Dr. Sanjeev Sharma, Executive Chairman of Highmark Interactive. “Our diverse investment group includes top capital market investors, Canadian medical leaders and both Olympic and professional athletes across numerous leagues.”

Highmark plans to use the funding in order to grow the development team and to build new distribution partnerships for its games.

“We believe our video game technology will revolutionize patient management as it relates to the concussion epidemic and other traumatic brain injuries and diseases” said Andy Smith, CEO of HighMark Interactive. “The oversubscribed round proves the team at Highmark is onto something special. We’re incredibly excited for the release of our games and the opportunities that lie ahead.”  

Highmark is also pleased to announce the hiring of John Gardiner as CFO to its world class leadership team. Experienced with Operations and raising capital in the gaming sector, Gardiner was most recently Director of Finance and Partnerships at Big Viking Games where  $21 million was raised from two tier- one Canadian institutions (Royal Bank of Canada (RBC) and the Business Development Bank of Canada (BDC), a first for a game company in Canada. He also helped scale the company from fifty to over one hundred employees and reached a five-year distribution deal with Valiant Comics, the third largest comic publisher in the world.

“I feel privileged to be working in what I believe is Canada’s next big boom sector- medtech” said John Gardiner. “The potential to help millions of people made my decision to join Highmark an easy one. The fact that I get to work with such a creative and ambitious team is a huge bonus.”

Highmark is close to finalizing its advisory board containing a number of current and former professional athletes, which it will be announcing soon.

Highmark Interactive is a Toronto based digital media and therapeutics company with a focus on concussions and other traumatic brain injuries and diseases. Founded in 2017, Highmark uses fun, engaging games that will educate players, collect a variety of baseline neurologic functional data, and facilitate the brain's healing from injury.

For further information: Britt Aharoni, Communications, Highmark Interactive, britt@highmark.tech, (647) 716-5113.

Successful Healthcare Entrepreneurs Launch Canada’s First Digital Therapeutics Company

Award-winning XMG Studio to become part of Highmark Interactive

June 6, 2017: (Toronto, Ontario) Successful entrepreneur brothers, Sunil and Sanjeev Sharma, founders of Wellpoint Health Corp., one of Canada’s largest occupational health and safety companies, have now turned their attention to starting Canada’s first digital therapeutics company: Highmark Interactive (HMI).  HMI will focus on the fusion of medicine and technology for concussions and associated injuries and diseases.

As the first order of business, HMI has acquired the award-winning gaming studio – XMG Studio.  Founded in late 2009, XMG has released 18 mobile games in various genres, targeting casual game players.  Seven of their games have in excess of one million installs and several have won “Best App Ever” industry awards.  Named as one of the top global “mobile games developers to watch” by industry media, XMG has developed a track record of innovation and excellence, including the creation of several sub-genres within the mobile gaming ecosystem.

The acquisition provides HMI with an experienced game development team led by CEO Andy Smith, who has over 10 years of experience creating top mobile games.

Dr. Sanjeev Sharma stated, “HMI is changing the way clinicians and individuals interact with the brain pre and post injury through the use of fun and engaging video and mobile games.  XMG Studio and their expertise play a critical and important role in this revolutionary treatment.”

HMI anticipates the release of several mobile games with a focus on brain health and understanding, over the next two quarters.

While they are not yet providing details on exactly how the games will assist with brain health, Sunil Sharma added, “We believe this will revolutionize patient treatment options and create an entirely new field of therapy within medicine.”

Why focus on concussion impact? The numbers across North America are staggering, with over four million concussions occurring per year in sports and recreation alone.  This is not inclusive of accidents, assaults or personal injury.  The estimated cost (direct and indirect) associated with traumatic brain injury is over $60B annually.

The CDC (Centers for Disease Control) states the above numbers vastly underestimate the true incidence by 100 percent due to lack of knowledge and understanding of common brain injuries, something HMI hopes to change.

 

Contact:

contact@highmark.tech