Canadian Medtech Leader Highmark Interactive Raises Over $2 Million in Oversubscribed Seed Round, Hires Industry Leading Executive as CFO

Company to Use Video Games in The Battle Against Brain Injuries and Diseases


July 18, 2017: (Toronto, Ontario) Highmark Interactive, Canada’s first digital therapeutics company, announced today that it has secured $2 million in capital for its seed round of financing. Today’s news builds on the momentum of its recent acquisition of XMG Studio.

“We have secured over ten world-class investors that believe in our vision and ability to execute and I couldn’t be more proud to have them involved” said Dr. Sanjeev Sharma, Executive Chairman of Highmark Interactive. “Our diverse investment group includes top capital market investors, Canadian medical leaders and both Olympic and professional athletes across numerous leagues.”

Highmark plans to use the funding in order to grow the development team and to build new distribution partnerships for its games.

“We believe our video game technology will revolutionize patient management as it relates to the concussion epidemic and other traumatic brain injuries and diseases” said Andy Smith, CEO of HighMark Interactive. “The oversubscribed round proves the team at Highmark is onto something special. We’re incredibly excited for the release of our games and the opportunities that lie ahead.”  

Highmark is also pleased to announce the hiring of John Gardiner as CFO to its world class leadership team. Experienced with Operations and raising capital in the gaming sector, Gardiner was most recently Director of Finance and Partnerships at Big Viking Games where  $21 million was raised from two tier- one Canadian institutions (Royal Bank of Canada (RBC) and the Business Development Bank of Canada (BDC), a first for a game company in Canada. He also helped scale the company from fifty to over one hundred employees and reached a five-year distribution deal with Valiant Comics, the third largest comic publisher in the world.

“I feel privileged to be working in what I believe is Canada’s next big boom sector- medtech” said John Gardiner. “The potential to help millions of people made my decision to join Highmark an easy one. The fact that I get to work with such a creative and ambitious team is a huge bonus.”

Highmark is close to finalizing its advisory board containing a number of current and former professional athletes, which it will be announcing soon.

Highmark Interactive is a Toronto based digital media and therapeutics company with a focus on concussions and other traumatic brain injuries and diseases. Founded in 2017, Highmark uses fun, engaging games that will educate players, collect a variety of baseline neurologic functional data, and facilitate the brain's healing from injury.

For further information: Britt Aharoni, Communications, Highmark Interactive,, (647) 716-5113.